Heeton Holdings Limited is a real estate company focused on hospitality, property development, property investment and management. Established in 1976, the Company was listed on the Singapore Exchange in September 2003, and has since extended its business frontiers beyond Singapore to the United Kingdom, Japan, Thailand, Bhutan, China, Malaysia and Vietnam. As a boutique property developer, Heeton enjoys a reputation for distinctive and high-quality developments in some of the world’s major cities including Singapore, London and Bangkok. Over the years, Heeton has also formed strong partnerships with other established real estate groups to develop properties locally and internationally.
Heeton’s growth in the property industry is underpinned by a stable portfolio of real estate assets that include hotels and commercial properties (shopping malls and serviced offices). Heeton launched its flagship hospitality brand, Heeton Concept Hotel in 2017. In 2024, the Group debuted its luxury brand, By Heeton, further solidifying its presence in the upscale hospitality market. These brand launches reflect Heeton’s strategic growth in the sector.
Reinvigorating Our Brand
Heeton’s logo reflects its high quality values and experiences through custom typography and colours. The stylized ‘H’ seeks to visually iconize the brand’s modern, global, and innovative character. The solid colour palette has been maintained to reflect, preserve, and reinforce the brand’s stability and prestige.
Based structurally on a block configuration of the letter ‘H’, the logo represents a bird’s eye perspective of an urban locale, alluding to the company’s relationship with its environment and its role in cityscape development. It presents Heeton as a well-established presence on the ground with high levels of aspiration.
Overall, the new logo articulates all that the company is about in a defining and creative way, keeping its foundational values at its core while continuing to evolve along with the modernity of the times.